Heins didn’t quantify the expected loss. Analysts had been forecasting a 42-cent per-share profit on a non-GAAP basis and operating profit of $264 million. This looks like a pretty serious turn for the worse and only adds to the complexity of the mess that Heins has to clean up.
That’s two in a row. One more quarter and you have a trend that they may not be able to pull out of.
El ya conocido “Boca en Boca” (BaB) o como suele llamarse el “Word Of Mouth” es una de las herramientas más antiguas y potentes del marketing, tanto off-line como ahora en el mundo on-line. Pero ¿sabemos cómo funciona exactamente?
Aquí van algunas ideas un poco radicales que pueden ayudar a a descubrir el funcionamiento del ROE y como conseguirlo. Pude que suenen un poco exageradas, pero seguro que conseguirán un boca-a-boca rápido.
tumblrbot asked: ROBOTS OR DINOSAURS?
Pretty much everything Wayne Rosso says (extending upon what Greg Sandoval previously said) rings true except for the notion that Google might pull the plug on the service so soon. That would make too much sense.
Also, the idea that Google Music is not taking off due to a lack of marketing is laughable. Does it concern anyone else how much Google — long flat-out opposed to advertising itself — is now seemingly addicted to it, in order to prop-up products?
This is all very surprising to me. As I wrote in May 2011:
This is exactly why you don’t pre-announce products. I hate to say this before I’ve even seen the product, but this thing has all the makings of yet another flop.
And in November 2011:
I still don’t really get why Google is doing this. This feels like another reach. They’re going after something that Apple has dominated for the better part of a decade. And they clearly know how difficult the content space is after the Google TV fiasco and the last 18 months trying to launch this store.
If Google is trying to focus, this seems like another distraction.
Google could have at least tried to do something actually interesting in the music space. Instead, they created yet another shitty-margin business. And they did so a decade too late. They really should have just teamed up with Spotify. Or Rdio. Or someone. Anyone.
We’re coming up on the two year anniversary of when Google Music was first unveiled. Two years! Warner Music is still not on board! Awesome.